Louis also sent a video to fans via his newsletter. The video said:
Hello, thank you very much for following my playlist on Spotify. I’m really, really excited to be releasing Kill My Mind. It’s a song that I’ve had now for 4 or 5 months, and literally, since I recorded it, I’ve been really, really excited, really proud of what we’ve ended up with. And obviously, me last few singles have been quite different sonically and I think I’m really, really happy with where what we’ve got to on this one. We also got the lyric video coming out tomorrow. I’m really, really, really excited about that. That was actually my idea. When I saw the storyboards for the actual music video itself, I thought it would be interesting to kinda animate them and make them the lyric video. So I’m really, really happy with how that ended up. And I just wanna send a general thank you to everyone for the support. You’re all amazing as always.