Louis Tomlinson took to Twitter to discuss what’s been happening with his album. He tweeted “Wanted to get this off my chest” and include the following message:
“Someone said something very interesting about how so many people focus on the 'end game' without enjoying the doing. I've been thinking a lot mre about what success means to me. I feel like I've been mistranslating it for the last 3 years. Everything I've ever known, in my career, is straight down the middle pop. My expectations and aspirations are all shaped around my my experiences, as much as I try and stay realistic I couldn't help but crave a 'hit' single. it's because of this that I've spent so long on this album, trying to fit into top 40 radio when in fact maybe I should start with what I love and work from there instead of trying to write to a more specific formulae. Over the last few weeks I've put a lot of things in to perspective and in fact what I should be doing is forgetting about perception and to a certain degree worry less about being defined on a commercial success. Im'm not here to complete with the likes of drake and Ariana grande. I'm here to make music I love and make my fans proud to say they're a fan. Turning a page today. Enjoy today and enjoy the ride! Don't get lost on the way up.”
Louis’ tweet was covered by many media outlets and became a Twitter Moment.