Today marks the one year anniversary of the release of Louis Tomlinson’s promotional single, Just Like You. The song came out at midnight on October 12, but Louis announced the single on October 11 in the hours leading up to its release with a series of tweets.
“So I wrote a song called Just Like You a few months ago. After a few conversations with the label I told them I wanted to release it
My next single will be a bit later this year but I wanted to share this now. This is for you lot ! #JustLikeYou
This is one of my favourites from the album. Conceptually I think it sums me up !
This song is for you :)
This ones for the fans to know me abit more”
Despite no promotion and not even being an official release, the song went to #1 on the iTunes Worldwide Songs Charts. Louis tweeted, “This is unbelievable ! Without any radio or label single campaign. This shit is allllll you. Blown me away !”
The song’s lyrics discuss how we all have problems and that even Louis gets sad and needs somebody to talk to. He pleads, “Let me be the same”. The accompanying lyric video was praised for its use of newspaper clippings that discussed Black Lives Matter, LGBTQ+ issues, and the Harvey Weinstein scandal.