HighSnobiety did an interview with P.A.M’s Shauna Toohey about the collab and streetwear in general.
On the origins of A.FOUR LABS x KAPPA × Shauna Toohey:
“The collection is called “Your Total Self.” It’s the idea of thinking about yourself in the world, in a group of people, rather than thinking of yourself as an individual all the time. I like that when you go out dancing with people, you lose yourself and become part of something bigger. I also wanted to remind people to take the pressure off selfie-culture and all the things about “what do I want?” “what do I need?” “me, me, me.”
Kazuki from A.FOUR LABS approached me and asked me to work with him on the collaboration. I guess it’s because I’ve known him for a very long time, like more than 15 years, and I know his work. We worked briefly together on a P.A.M project a long time ago. I was super excited to work with him because he’s a legend in streetwear.”
On Japanese streetwear:
“I’ve been doing this label P.A.M for almost for 20 years. It’s streetwear, and I’m inspired by Japan and I love Japanese streetwear. For 20 years I’ve been watching it and been a part of it. I think American-based streetwear is becoming mainstream, but I still think the Japanese approach is more unique and interesting, from my perspective.”
You can read the rest of the interview here.
Special thanks to the team at Louis Tomlinson Fashion Archive for sourcing Louis' clothing.